A friend told me about a similar bed they purchased on line at walmart.com and how inexpensive it was for the quality of the product. When I went to walmart.com, they were out of stock. Sigh! So I started searching around. I found this bed on Amazon and it was only $50 more than the one at Walmart. Plus it had a 10 yr warranty versus a 5 yr warranty like the other one. I read pages and pages of the reviews for this bed and almost every one of them was positive.On Sunday throughout the day, a friend and I shopped all the mattress stores for a similar bed, not one of them under $1100! Sunday evening I ordered the bed. Since I live in Alaska, I was not eligible for the free super saver shipping on this item but the shipping was reasonable at $113, still a good $600 less than any bed I found out at the stores here.I must add that we are extremely limited in variety of platform bed frames up here and to have one shipped is astronomical, and since Amazon does not appear to sell the bed frame in the display photo, I bought a sleigh bed I liked on Monday evening from one of the local furniture stores. Tuesday I re-enforced the slats with 2x4s and cut to fit 1/2" plywood for the base. I have to say it looked quite nice! By the way, if anyone knows where to get the bed frame in the display picture for this bed, I would gladly pay the shipping on it to get it to Alaska!Wednesday morning came and the anticipation was killing me! I checked the FedEx tracking for this while at work and found it had been delivered to my doorstep at 9:37am! I would have to wait all day to check out my new bed. I got home around 6pm and there was the box on my doorstep. I wrestled it up the stairs pushing it end over end and into my bedroom. I opened the box and then upended it onto the platform of the bed frame (other people also recommended to put it where you want it before you open it) and pulled the bed out. I, like others, figured there was no way this bed could ever puff up to a full 12". I cut the protective wrapping and then the plastic wrapping off the bed, and then I watched in amazement as this baby started to expand!Within 45 minutes, the bed was a full 12+ inches, no smell whatsoever as described by other people! I put the mattress cover, sheets and comforter on it and almost could not wait to go to bed. I laid on it and watched TV and found it very comfortable and then when it was time to go to bed, fell asleep almost immediately.It is now Thursday morning as I write this review and I cannot recommend this bed enough! For the value, it is awesome! The comfort is wonderful and is more than comparable to the $1100 + beds I tried out on Sunday. I highly recommend it and I am thinking about buying another one to replace the pillowtop in my guest bedroom! Thank you Amazon and Sleep Innovations! And again, if anyone knows where I can get the bed frame in the display picture, please let me know.UPDATE March 2012:Here is an update for those still on the fence about this bed. Its been a little over a year since I bought this bed and I still love, love, love it! It has kept its shape and it is still the most comfortable bed I have ever owned. I bought a different brand for my guest bedroom and have tried it out a few times. There is no comparison. If you want a comfortable bed for a great price, buy this bed!2ND UPDATE 5/8/2012:So, I have owned my bed for about 15 months now and I still absolutely love it. No aches and pains, no pressure points. EXCEPT when I would sleep over at my boyfriend's house. He had an old coil spring bed and when I would get up in the morning I would have stiffness and my hips would hurt. He also complained about lower back and hip pain but was not willing to shell out $1000s for a new bed. He does not stay at my house very often due to allergies (I have dogs) and since he was always stuffed up when he stayed over he was miserable.So I ordered this bed for his house, but since I wanted it to be a surprise, I had it delivered to my house. It was a little bit of self preservation as well as wanting him to be comfortable. Anyhow, since it was to be a surprise, I had to wait a few days to set it up when I knew he would be gone all day from his house. And I had to go buy a low profile box spring. The day came for me to set it up and I lugged the still boxed mattress and box spring over to his place in the morning. Got the mattress in the house just fine. The box spring was a little more of a challenge but after much pushing, tugging, pulling and sweating, got it through the sharp angle of the bedroom door and put it in the frame. Next came the opening of the box. Lessons from previous reviews and experience had me place the bed on the box spring before cutting the plastic and letting it expand, but once I did....bazinga! It expanded post haste with no smell whatsoever! I quickly put brand new sheets and comforter on the bed and left. Unbeknowest to me, while pushing, tugging, pulling and sweating with the box spring, I inadvertently twisted the dial of the thermostat UP.Nine hours later, after a full day of working and playing at the motocross track, I gave my boyfriend a ride home. We opened the front door to a sauna at 90 degrees, a result of hitting the thermostat with the box spring! I said "Oops, I must have knocked it accidentally" then gave him a kiss and left in a hurry, leaving him to turn it down, open the windows and discover his new bed.About an hour later I get a text and all it said was "its comfy." When he woke up the next morning he texted "I don't want to get out of bed." I asked him if it was because he was still tired or because he liked the bed. He said, "LOVE IT!" However, he did have to sleep on top because it was too hot in the house from the heat. My point is, my boyfriend said the mattress was not hot in any way, even though the room temp was way above 80 when he went to bed.Last night (second night of having the new bed), he just crawled into the bed, pulled the covers up and a big smile spread across his face. Then he said, "I love this bed, honey. Thank you."I am ecstatic that he is happy with this bed. If you are in the market for a memory foam mattress, I don't think you can go wrong with this one.